Thursday, 29 June 2023

Google accused of ripping off advertisers with video ads no one saw. Now, the expert view

Web giant also hits back ... right as YouTube steps up war on advert blockers

Analysis  Google is accused of misrepresenting the placement of YouTube video ads by playing them on low-quality third-party websites where they may never have been viewed. If so, that means Google has been taking millions if not billions of dollars from advertisers for video ads that perhaps no one actually watched.…

Posted from: